Oh, hey! Let me take you on a little journey through the wild world of running a wedding florist biz. Spoiler alert: It hasn’t been easy for me, lol. But as I kick off 2025, I’m thrilled to share some updates, a refreshed vision, and why this year feels like a whole new beginning for Unhinged Floral Co.

Burnout, Breaks, and a Big Realization

This sweet lil business of mine started as a labor of love - but honestly? I wasn’t ready for how quickly it would grow. I softly launched Unhinged Floral Co. as a way to rediscover my passion for the art of floral design after burning out HARD from years of producing 5-7 weddings a weekend in my early 20s.

Picture me, working non-stop on projects that didn’t fill my cup, wondering where all my joy went.

When I came back to the floral industry, I thought I’d figured out a slower pace, more intentional approach, and a fresh start. But here’s the thing - my foundations weren’t as solid as I thought. A Des Moines florist I love to love from afar, Violet Lane (please go check out her post on 24 lessons she learned in 2024 where I stole this from) said it best : “If you don’t come to the table knowing what you want, others will pull you in a million different directions with their neat ideas.” And WOW, did that hit me.

In my excitement to make this business work, I said YES to everything. Styled shoots? Yes. Couples needing last-minute florist? Yes. Expensive Wedding Expos? Absolutely. But as a one woman show, trying to maintain the quality of my work meant sacrificing relationships, networking, and sharing my process with all of you. Once again, I found myself completely burnt out.

A Fresh Start

I knew it was time to pause, rebuild, and get intentional. I asked myself: Why did I start Unhinged Floral Co. in the first place? The answer was simple - to connect with people through flowers in a way that feels authentic to me.

So for 2025, I’m hitting refresh. I partnered with the amazing Brand Bash Co. to create branding photos that truly felt like me (see below!!!) Sharing these photos and this blog post mark the start of my first-ever marketing plan (am I like, a real business now?) and a renewed commitment to doing business on my terms.

What’s coming in 2025?

Here’s what you can expect from Unhinged Floral Co. this year:

A Return to My Creative Roots- I’m leaning into my inner flower-nerd and the artistry that drew me into floristry in the first place. Get ready to see more behind the scenes content, floral experiments, and the creative process that makes my heart SING.
Sharing More Stories- From color theory to sustainability and all my thoughts on wedding trends. I like to GAB about this industry and I got so bored with keeping my posts witty, short, and cool.
Strengthening Connections- I miss my vendor friends! 2025 is all about collaborating, networking, and building stronger relationships with the incredible community that is responsible for Iowa weddings.

If you’re still reading this- WOW, thanks lol! I’m so excited to take you along for the ride as I refocus and grow this little business of mine <3